Social Media Content Is King

General Manager of Five Guys in Jupiter Florida, Madison Miller, shares her story

General Manager of Five Guys in Jupiter Florida, Madison Miller, shares her story

One of our clients is a franchisee of Five Guys, the burgers and fries sensation sweeping the globe. The corporate company has franchisees in 23 countries and has more than 1400 stores in their world-wide system. Our client has stores in 3 counties here in South Florida and asked us to help them keep their “prepared fresh daily” theme and their company culture that includes a commitment to quality service and the highest standards for menu items top-of-mind for their customers.

For them, it’s a 7 day a week, 15 to 20 hour a day passion, for us it’s about capturing a bit of everything they do to engage customers, whether a fundraiser, a staff profile or special promotions; it’s all part of the mix. We love that they give us the freedom to explore the creative possibilities and love seeing the reactions we get on line to fresh content that we produce daily.

Heat Media Day 2017

A peek behind the scenes with the Miami Heat players and coaches  

A peek behind the scenes with the Miami Heat players and coaches

 

We've been covering the Miami Heat for NBA Entertainment for over 15 years. Every year, the anticipation and excitement at the American Airlines Arena is always cool to be a part of. This year's team was one of the most engaged and charismatic when it comes to on-camera work with us.  Props go out to Tim Donovan and his staff at the Heat for prepping the players and working with them in their on camera media training. Rookie Bam Adebayo stands out as a star in the making. Hopefully his play will live up to his abilities on camera. Udonis Haslem has always been a pleasure to work with and can't wait to see how he transitions from playing to business entrepreneur in the years to come. He is a terrific leader and representative of the Heat culture.    

Magnum by Nilfisk

The Magnum Diesel Hot Water Pressure Washer by Nilfisk in the field cleaning heavy equipment

The Magnum Diesel Hot Water Pressure Washer by Nilfisk in the field cleaning heavy equipment

What’s not to love about meeting new people and learning about new industries?

Before our latest assignment, we had never looked at pressure washers (aka power washers) with any real appreciation or understanding of what made them tick, and more importantly, what made a good one from a great one.

Thanks to Nilfisk, we now know. This European company recently entered the U.S. marketplace by purchasing California and Ft. Pierce FL manufacturers of pressure washers, mostly for industrial applications.

Our challenge was to help them unveil this premium line of machines in a dynamic, informative way. Basically the features and benefits with lots of sizzle.

Our point of contact here in Florida hadn’t done a lot of video work, so we’ve also provided some tutoring about the process of just how we do what we do.  It was really fun getting out there with these impressive pieces of technology and putting them through their paces. Our clients went above and beyond by securing locations, hauling very heavy equipment all around an industrial site, and keeping us on schedule over the 2 day shoot.  Together, we are learning how to enhance this brand and look forward to the official launch and more productions to come.

NBA Entertainment's Alonzo Mourning Hall of Fame Interview for Tracy McGrady

Hall of Famer Alonzo Mourning sharing his thoughts on newcomer to the Hall Tracy McGrady

Hall of Famer Alonzo Mourning sharing his thoughts on newcomer to the Hall Tracy McGrady

Basketball has always been a favorite sport of ours.  And the Miami Heat have become a large part of our professional lives covering the NBA for the last 15 years.

One of the all-time Heat greats, Alonzo Mourning, has always been gracious with his time. So we had the rare opportunity to catch up with him to discuss another Hall of Famer to be, Tracy McGrady, who is going into “the Hall” very soon.  Shooting with the Sony F5, provided by Andy Kay, is always great, and working in the owners suite gave us some cool opportunities to convey "Miami style" in the background. Alonzo was thoughtful and an easy interview this time. In the past, not so much, guess he's mellowed with age ;)

Ted-X Teen 2 Way to London

Control room at FSS our studio partners using the tricaster for green screen and encoding

Control room at FSS our studio partners using the tricaster for green screen and encoding

Live TV & Streaming Video is always a heart-pounder. This occasion was no different. Our mission, tobroadcast a guest live to a packed auditorium in London England . The client’s need was to provide the sage advice of former Holocaust war crimes litigator Ben Ferencz, who at 98 years old, is the last living person on the team tasked with bringing Nazi war criminals to justice. 

Our studio was in Ft. Lauderdale at FSS studios, and our guest, Mr. Ferencz lives in Delray.  The only variable, would the car service get him to our studio on time for hair and makeup? Thankfully that worked great.  The live stream provided by Scott Wolfson and his team at FSS was pristine and so on thisSaturday morning, in Mid July, the whole appearance went off without a hitch. Ben was amazing, the audience of teen activists in London loved him, and our clients from NYC were thrilled. All in a days work.  

Going 4K & Beyond

Martina Hingis brought great energy to a recent interview for World Team Tennis at the Miami Open

Martina Hingis brought great energy to a recent interview for World Team Tennis at the Miami Open

We’ve been getting more and more requests to work in 4K, and many times clients feel that they will save money because it’s one less camera for a typical interview shoot. The answer is yes, it’s one less camera, but no, the cost may be a wash over a two-camera setup.

What you gain on set becomes more steps and longer renders in editing. We’ve shot projects recently with Sony F5 & F55’s, Red Epic at 2K, 4k & 6k while also going lower budget with Sony A7 at 4K. In the end, they are all tools in the arsenal, but you have to be meticulous with generating proxies, allocating media drives, sizing clips appropriately on you project timeline and, leaving extra time for color correction and renders that will exceed what you are used to in 1920 x 1080 world.

You are hedging your investment in the future of your content by up-rezing your approach along with many other benefits, but there are also lots of areas to be cautious.  So client beware or “bring it on” if the strategy for going 4K or above fits with your future content needs.

The Value Multi-Cam Approach Brings to Client Relationships

Source bins and project timeline for multi-cam production using Adobe Premiere CC 2017 editing workflow.

Source bins and project timeline for multi-cam production using Adobe Premiere CC 2017 editing workflow.

Every client is looking for value, and by adding additional camera angles, and initially including it as a special introductory offer could help to establish new business relationships.

You can be smart though; you don’t have to give away the store and incur more expense than you feel comfortable with.  Those cameras can be unmanned as long as you plan well. And the added coverage will take your interviewee or presenters’ stand ups to another level in post-production.

Remember, to save yourself time when you get to editing, make sure you do a sync clap, slate or lock timecode on set, at minimum, have all camera mics on in addition to your your lavalier mic or mixer feeds.

In the edit, creating multi-cam sequences is as easy as logging all your clips from all camera angles, audio sources like a zoom recorder and, then taking a methodical approach to scenes, subclips and segments.  Adobe Premiere does a great job of creating a fully synced sequence, which you can then open up in your timeline to do a live on-the-fly multi-cam edit, while also flexible in tools and techniques to adjust all facets of the video and audio tracks.

As content creators, adding value while working smarter, not harder should be your goal.  Offering clients solutions that meet their needs and, being willing to grow with them as their projects increase in complexity, concepts and budgets is all you can ask for.

Going Deep

Submarine simulator training at Triton Submarines in Vero Beach, FL.

Submarine simulator training at Triton Submarines in Vero Beach, FL.

No one understands the expression, “the deep ocean is no place for compromise,” like the executives at Triton Submarines in Vero Beach, Fl. Their top-of-the-line submersibles—used for research, exploration, and leisure--are designed, built, and tested to meet the most rigorous safety standards in the world.

Triton called on us to demonstrate the features, functions, and benefits of their products, and to reveal the simulation training facility they use to train new owners. Their visual media goals were to demonstrate the various uses of their submersibles (from being dropped off the back of a super yacht for fun, to measuring scientific data, capturing rare video footage, and assisting in archaeological explorations.

While our shoot was land-based, the footage and interviews we produced will be utilized by Triton for many years to come.

Thinking On Your Feet

The interview set when we arrived on the left. After on the right.

The interview set when we arrived on the left. After on the right.

When looking for the right production company, you, of course, want to hire people with relevant experience and a track record of success…and you also want to hire people who can roll with the punches and think on their feet.

Such was the case, when we were recently hired to shoot what we were told was “just an hour or so…” of video interviews for an international law firm. This was in preparation for their annual summit, near our offices in Palm Beach. Although we participated in numerous calls in preparation for the shoot, our point person, an associate who was out of state, knew just a bit about the vision of her internal client. We arrived on location with our standard field package, including two cameras, lighting and sound gear.

When we walked our assigned conference room, we were shown all the props and set pieces (contained in the photo on the left…1 chair), but were quickly told that the real vision had not been properly relayed.

“Can we shoot interviews with a moderator and a guest, and if possible to make it look like a network news ‘talk show’?” the client asked.

Our team exchanged looks, smiled, and got to work.

The in-house catering manager and “destination management pro” on site kindly dropped everything to help us. Within ten next minutes, we pulled together potted plants, vases, and candles, reconfigured the set to make use of a corner, and found some framing elements, such as a portable wall. Within thirty minutes, we had our base-lighting scheme, props, and talent in place. Then it was just a matter of directing the talent through their interviews.

The take-away? Thinking on one’s feet is part of every producer’s job. Preparation is key, but we must always also be prepared for the unexpected, and, when it does, find creative solutions that work.

Keeping a Relaxed & Productive Set

Green screen interview shot at 4K with Red Epic Helium for future-proofing the content

Green screen interview shot at 4K with Red Epic Helium for future-proofing the content

 

We often hear—from both our clients and freelance vendors--that our sets are relaxed; that our process is a pleasure. We really appreciate that feedback because we believe that being comfortable and feeling safe are key when it comes to developing long-lasting relationships and creating successful products that yield results.

So how do we do it? It’s more than meets the eye. Here are some of our pre-shoot and shooting-day checklist items:

Be prepared and make sure everyone else is, too. This means getting everyone the information they’ll need as early as possible. Information and preparation are key.

• Go the extra mile and contact everyone that will be on set, personally, ahead of time. This can take the form of an email—or, better still—a phone call. Make sure questions are answered and that needs are or will be fulfilled. Make talent, clients, and vendors know they are both welcomed and appreciated. If they don’t already know it, give all freelance vendors a synopsis of the project, and describe what they can anticipate during your time together.

• Make sure everyone has been issued a Call Sheet. This has both detailed and general information it, such as load-in and parking notes. This helps ensure that everyone gets to your location on time and hassle-free.

• As your cast and crew arrives, welcome them and be sure to introduce them to each another. It’s not only common courtesy; it also makes everyone feel like a valuable part of a team.

• Have snacks, drinks, and meals available at all times. An army marches on its stomach, and we’ve learned (first-hand and observationally) that nothing breeds frustration faster than a “hangry” team.

Listen. Yes, as producers, we may be the final decision makers, but that doesn’t mean we aren’t open to feedback. We encourage our team members to pull us aside and give us tips throughout the day.

Maintain a realistic schedule. Of course, sometimes shoots go off the rails, but taking snack breaks or playing content back helps people reset mentally. Our goal is to maintain focus.

Lead by example. We strive to keep cool heads, be encouraging, and maintain open communication and a vital sense of humor. All our players know that they are valued for their insights and contributions.

Say” thank you.” It may sound like a no brainer, but we’ve done many “behind the scenes” shoots for other entities and have been shocked by how often people walk away without being thanked. Gratitude goes a long way.

South Florida Media Group looks forward to working with you!

Shaping The Brand

Fiala PR needed a new website and dynamic content to communicate its message.

Fiala PR needed a new website and dynamic content to communicate its message.

One of our favorite tasks as multimedia producers is meeting companies at various stages of their business cycles. Helping them share their stories, while shining a spotlight on their allocated service or product is quite an honor. Getting behind-the-scenes peeks into corporate cultures, styles, and business process is fascinating.

 

This past quarter we helped launch a fresh new look for a company in Las Vegas, Nevada that specializes in providing Certified Project Management Professionals to both municipal and private organizations. Their website, www.FialaPR.com , has recently been launched, their new video is in the works, and their position in the Southwest U.S. is now rapidly growing. Exciting!

Every Business Has a Story to Share... But When?

Our studio is an interesting mix of video and film production with eye candy classic muscle car collection and memorabilia.

Our studio is an interesting mix of video and film production with eye candy classic muscle car collection and memorabilia.

Promoting oneself or one’s company is tricky business. We all have a story to share and things that we’re proud of, but we never want to come across as… bragging. It’s a fine line, and South Florida Media Group knows how to tow it. We are successful at creating visual media that tells business stories which motivate, inspire, and impart valuable life lessons.

This is exactly what we are now doing for Scott C. from For Ever Green Landscape Services. Scott has entrusted us with his new initiative (which involves website development, video and audio production, and social media). He is an example of a business leader whose resilience and determination not only helped him create and build a successful company, but also, now enable him to share his influence and great success with others.

Scott is an outgoing, very personable man with a large staff that he likes to share the spotlight with. His Lake Worth, Fl business provides landscaping, design, and maintenance services to Home Owners Associations and Commercial Property Management properties throughout South Florida.

Scott’s interest in his business began developing when he was just a teenager, cutting neighborhood lawns. Even back then, he saw that a little bit of maintenance really enhanced the appearance of a property, and just made people feel better about where they lived. While today, Scott’s business has exploded and employs a full staff of technicians who make his clients’ properties immaculate, Scott also has a desire to help other parts of his community. So, in addition to servicing his loyal clients, he also donates his resources to maintain properties for his local YMCA and JCC, and provides a helping hand to less fortunate youth in his area.

The focus of our messaging will be to balance both aspects of For Ever Green’s mission, while providing a call to action to enhance Scott’s professional and personal goals. Shooting the founder on green screen at 4k will preserve our ability to brand his messaging in a way consistent with the look and feel of our social media efforts.

On Set with The Miami Dolphins International Cheerleaders

Cheerleaders representing eight countries across the Americas shared their stories in this 2-part TV Special. 

Cheerleaders representing eight countries across the Americas shared their stories in this 2-part TV Special. 

SFL Media Group partnered with the extremely talented in-house video team for the Miami Dolphins at Hard Rock Stadium. With host Kenny Walker, we looked back at the 2016 season through the eyes of the Dolphin’s International Cheerleader Squad. We captured stories of about these young women’s bonds, on and off the field.